 Lauren Hill is Video Production Specialist at Volusion, an ecommerce platform that helps empower online business. Her background includes film, social media and marketing. She also really likes assorted jellybeans and balloon hats shaped like animals. You can check out more of her work on The Ecommerce Authority or send her a tweet at @lmhill. |
I'm of the opinion that, regardless of your size, every business can benefit from a culture video. It's the fastest and easiest way for people to gain a sense of who you are, what you do and how you work as an organization.
I recently went through the process of creating a new culture video for the Volusion team and, as a result, gathered a few nuggets of wisdom that I believe are helpful for any company looking to foray into this kind of video. While making a culture video is no easy feat, there are a couple of things you can do to help make the process as smooth (and fun!) as possible.
Pre-Production and Planning
From an organizational standpoint, there are a number of key ideas that you'll want to define. These can vary by company, but the following are absolutely essential throughout this process:
Define your audience
Is this a recruiting video or an advertisement for your company? It goes without saying (but I’m going to say it anyway) that a potential employee is very different from a potential customer. Defining your audience will help to better determine your needs throughout production. Hopefully, by this stage you’ve already identified why you want to make a video that’s representative of your company’s culture (in case you haven’t, here’s a little help), so defining your audience should be relatively easy.
Eric Hinson is the Founder and CEO of 
