Wistia + ActiveCampaign
Every video and webinar you publish is loaded with buying signals—you just need to catch them. The Wistia + ActiveCampaign integration does exactly that.
Use lead capture forms and tracking scripts to identify who’s watching, then sync their engagement data straight to ActiveCampaign. From there, score leads, build segments, and fire follow-up workflows so they land at the right moment.
How the Wistia + ActiveCampaign integration works
Turn anonymous views into engaged leads
Not sure who’s watching your videos yet? Use Wistia Forms to find out. Capture the details of who they are and why they’re watching with our custom form fields, so your team can follow up with the right message at the right time.
Marketing campaigns that are actually personalized
Use every engagement event—watched 75% of a product demo, or registered for a webinar—to score leads, trigger workflows, and build sharper segments. Spot high-intent buying signals and move viewers through the funnel faster—all without bouncing between spreadsheets and tools. That’s video-powered growth, running on autopilot.
Host webinars that keep working after they end
Run your webinars on Wistia and watch registration and engagement data sync to ActiveCampaign. See how long people stayed, what they asked, and how they engaged—before, during, and after the event—letting you know exactly who’s ready for a conversation.
Data shared with ActiveCampaign
See how the Wistia + ActiveCampaign integration syncs data across videos, Channels, and webinars to help you capture leads and track engagement.
Contact information →Contact Fields
Instantly sync Wistia form submissions to ActiveCampaign so you can automate follow-ups at peak interest.
- First name
- Contact field
- Last name
- Contact field
- Email address
- Contact field
Available for
- Video
- Webinars
- Channels
Viewer engagement →Contact events, Contact fields
Track viewer behavior and key interactions to personalize outreach, trigger automations, and score leads.
- Video played (≥1%)
- Contact event
- Percent watched (25%, 50%, 75%, 100%)
- Contact event
- Total time watched
- Contact field
Available for
- Video
Webinar engagement →Contact fields
Track webinar registration, attendance, and engagement for more personalized follow-up
- Webinar name
- Contact field
- Webinar Registered
- Contact field
- Registration Date
- Contact field
- Attended
- Contact field
- Attendance date and time
- Contact field
- Total time watched
- Contact field
- Poll response count
- Contact field
- Chat message count
- Contact field
- External link count
- Contact field
Available for
- Webinars
Lead source and attribution →Contact fields
Understand traffic origin and attribution from UTM tags and referrer data.
- UTM Campaign
- Contact field
- UTM Source
- Contact field
- UTM Medium
- Contact field
- Referrer
- Contact field
Available for
- Webinars
Capture and connect your audience
Whether someone fills out a Wistia Form, registers for a webinar, or is already known to ActiveCampaign, Wistia connects their video engagement to the right contact—so you can turn every view into a signal for smarter follow-up.
| Workflow | Available for | Contact sync to ActiveCampaign | Tracks contact engagement? |
|---|---|---|---|
| Wistia form for video | Video | → | Yes (creates or updates contacts) |
| Wistia form for webinar registration | Webinars | → | Yes (creates or updates contacts) |
| Wistia form for Channel subscribe | Channels | → | Yes (creates or updates contacts) |
| Imported contact list (e.g. CSV) | Webinars | ← | Yes |