Wistia + Eloqua
Every video and webinar you publish is loaded with buying signals—you just need to catch them. The Wistia + Eloqua integration does exactly that.
Use lead capture forms and tracking scripts to identify who’s watching, then sync their engagement data straight to Eloqua. From there, score leads, build segments, and fire follow-up workflows so they land at the right moment.
How the Wistia + Eloqua integration works
Turn anonymous views into engaged leads
Not sure who's watching your videos yet? Use Wistia Forms to find out. Capture the details of who they are and why they're watching with our custom form fields, so your team can follow up with the right message at the right time.
See who's watching, automatically
You’ve already done the hard part—getting someone to watch a video—and Wistia handles the rest. Wistia can auto-load your Eloqua tracking script so known contacts are identified from the moment they hit "Play."
Host webinars that keep working after they end
Run your webinars on Wistia and watch registration and engagement data sync to Eloqua. See how long people stayed, what they asked, and how they engaged—before, during, and after the event—letting you know exactly who's ready for a conversation.
Marketing campaigns that are actually personalized
Use every engagement event—watched 75% of a product demo, or registered for a webinar—to score leads, trigger workflows, and build sharper segments. Spot high-intent buying signals and move viewers through the funnel faster—all without bouncing between spreadsheets and tools. That's video-powered growth, running on autopilot.
Data shared with Eloqua
See how the Wistia + Eloqua integration helps you track video engagement across all of your contacts.
Contact information →Contact fields
Capture leads from Wistia-hosted forms and sync them to Eloqua for real-time segmentation and follow-up.
- First name
- First name
- Last name
- Last name
- Email address
Available for
- Video
Viewer engagement →External activities, custom objects
Track viewer behavior and key interactions to personalize outreach, trigger automations, and score leads.
- Percent watched (25%, 50%, 75%, 100%)
- External activities, custom objects
Available for
- Video
Content metadata →External activities, custom objects
See which videos each contact engages with most so you can follow up with the right message.
- Video title
- External activities, custom objects
- Media ID
- Custom objects
- Media URL
- Custom objects
- Viewing timestamp
- External activities, custom objects
Available for
- Video
Capture and connect your audience
Whether someone fills out a Wistia Form, registers for a webinar, or is already known to Eloqua, Wistia connects their video engagement to the right contact—so you can turn every view into a signal for smarter follow-up.
| Feature | Available for | Contact sync to Eloqua | Tracks contact engagement? |
|---|---|---|---|
| Wistia form for video | Video | → | Yes (creates or updates contacts) |
| Wistia form for webinar registration | Webinars | → | Yes (creates or updates contacts) |
| Eloqua tracking | Video | → | Yes (updates existing contacts) |