Wistia + HubSpot
Every video and webinar you publish is loaded with buying signals—you just need to catch them. The Wistia + HubSpot integration does exactly that.
Use lead capture forms and tracking scripts to identify who’s watching, then sync their engagement data straight to HubSpot. From there, score leads, build segments, and access Wistia videos for more engaging follow-up nurturing.
How the Wistia + HubSpot integration works
Turn anonymous views into engaged leads
Not sure who's watching your videos yet? Use a HubSpot form to find out. Capture the details of who they are and why they're watching with our custom form fields, so your team can follow up with the right message at the right time.
Host webinars that keep working after they end
Run your webinars on Wistia and watch registration and engagement data sync to HubSpot. See how long people stayed, what they asked, and how they engaged—before, during, and after the event—letting you know exactly who's ready for a conversation.
Video marketing on autopilot
Every engagement event—watched 75% of a product demo, or registered for a webinar—becomes fuel for your marketing strategy. Score leads, trigger workflows, and build sharper segments. Spot high-intent buying signals and move viewers through the funnel faster—all without bouncing between spreadsheets and tools.
Access your Wistia library directly in HubSpot
Browse your Wistia library right from HubSpot's Media Bridge. Your videos and podcast recordings will show up in your HubSpot account so you can embed them in emails and landing pages, all without jumping between Wistia and HubSpot.
Data shared with HubSpot
Explore how the Wistia + HubSpot integration syncs data across videos, webinars, and Channels to help you capture leads and track engagement
Contact information →Contact properties
Capture leads from Wistia-hosted forms and sync them to HubSpot for real-time segmentation and follow-up.
- First name
- First name
- Last name
- Last name
- Email address
Available for
- Video
- Webinars
- Channels
Custom question responses →Contact properties
Collect deeper insights with form-based questions and use them to enrich contact profiles and tailor messaging.
- Phone number
- Phone number
- Company
- Company
- Job title
- Job title
- Country
- Country
- Custom fields
- Custom contact properties mapped manually
Available for
- Webinars
Lead source →Contact timeline activities
Understand exactly where your leads are coming from to refine campaigns and optimize attribution.
- Lead source type (e.g., Wistia form, HubSpot form, webinar registration, channel subscription)
- Timeline activity
- Form submission timestamp
- Timeline activity
- Content context (e.g., media name, event name, channel name)
- Timeline activity
Available for
- Video
- Webinars
Viewer engagement →Contact timeline activities
Track viewer behavior and key interactions to personalize outreach, trigger automations, and score leads.
- Percent watched (25%, 50%, 75%, 100%)
- Timeline activity
- Total time watched
- Timeline activity
- CTA clicks
- Timeline activity
- Annotation clicks
- Timeline activity
- Session ID, media ID
- Timeline activity
Available for
- Video
- Webinars
Webinar participation →Contact properties, contact timeline activities
Spot high-intent leads with webinar participation data that shows up on each registrant's contact record.
- Registered
- Timeline activity
- Attended
- Timeline activity
- Poll responses (aggregates and responses)
- Contact properties, timeline activity
- Q&A submissions (aggregates and responses)
- Contact properties, timeline activity
- Link clicks (aggregates)
- Contact properties
Available for
- Webinars
Attribution data →Contact properties
Attribute leads to the right campaigns with UTM parameters and IP/location data from form submissions. ✍️ Note: This data is only synced when Wistia-hosted forms are used with UTM parameters present.
- UTM campaign
- Custom contact properties
- UTM source
- Custom contact properties
- UTM medium
- Custom contact properties
- IP-based location (City, Region, Country)
- HubSpot's default IP location fields
Available for
- Webinars
Content metadata →Contact properties, contact timeline activities
See which videos each contact is engaging with most, so you can follow up with the perfect message.
- Video title
- Timeline activity
- Media ID
- Timeline activity
- Channel name
- Timeline activity
- Channel ID
- Timeline activity
- Media URL
- Timeline activity
- Viewing timestamp
- Custom contact properties and included in timeline activity metadata
Available for
- Video
- Channels
Capture and connect your audience
Whether someone fills out a Wistia Form, registers for a webinar, or is already known to HubSpot, Wistia connects their video engagement to the right contact—so you can turn every view into a signal for smarter follow-up.
| Feature | Available for | Contact sync to HubSpot | Tracks contact engagement? |
|---|---|---|---|
| Wistia form for video | Video | → | Yes (creates or updates contacts) |
| Wistia form for webinar registration | Webinars | → | Yes (creates or updates contacts) |
| Wistia form for Channel subscribe | Channels | → | Yes (creates or updates contacts) |
| HubSpot form (no automation) | WebinarsVideo | → | No |
| HubSpot form → Wistia (via automation) | Webinars | ⇌ | Yes |
| HubSpot tracking (UTK) | Video | → | Yes (updates existing contacts) |
| Imported contact list (e.g. CSV) | Webinars | ← | Yes |
