Wistia + Klaviyo
Every video and webinar you publish is loaded with buying signals—you just need to catch them. The Wistia + Klaviyo integration does exactly that.
Use lead capture forms and tracking scripts to identify who’s watching, then sync their engagement data straight to Klaviyo. From there, score leads, build segments, and fire follow-up workflows so they land at the right moment.
How the Wistia + Klaviyo integration works
See who’s watching automatically
You’ve already done the hard part—getting someone to watch a video—and Wistia handles the rest. Wistia can auto-load your Klaviyo tracking script so known contacts are identified from the moment they hit “Play.”
Host webinars that keep working after they end
Run your webinars on Wistia and watch registration and engagement data sync to Klaviyo. See how long people stayed, what they asked, and how they engaged—before, during, and after the event—letting you know exactly who’s ready for a conversation.
Turn anonymous views into engaged leads
Not sure who’s watching your videos yet? Use Wistia Forms to find out. Capture the details of who they are and why they’re watching with our custom form fields, so your team can follow up with the right message at the right time.
Marketing campaigns that are actually personalized
Use every engagement event—watched 75% of a product demo, or registered for a webinar—to score leads, trigger workflows, and build sharper segments. Spot high-intent buying signals and move viewers through the funnel faster—all without bouncing between spreadsheets and tools. That’s video-powered growth, running on autopilot.
Data shared with Klaviyo
See how the Wistia + Klaviyo integration syncs data across videos and webinars to help you capture leads and track engagement.
Contact information →Contact attributes
Instantly sync Wistia form submissions to Klaviyo so you can automate follow-ups at peak interest.
- First name
- First name
- Last name
- Last name
- Email address
Available for
- Video
- Webinars
- Channels
Custom question responses →Profile properties or events
Collect additional information about your audience to enrich profiles and power segmentation.
- Company name
- Profile property
- Country
- Profile property
- Phone
- Profile property
- Job Title
- Profile property
- Custom questions
- Profile event
Available for
- Video
- Webinars
Viewer engagement →Profile events
Track viewing behavior to power automations and personalize campaigns.
- Video played (≥1%)
- Profile event
- Watched (25%, 50%, 75%, 100%)
- Profile event
- Total time watched
- Profile event
- Percent watched
- Profile event
Available for
- Video
- Webinars
Webinar participation →Profile properties or events
Spot high-intent contacts based on webinar behavior and interaction summaries.
- Registered
- Profile event
- Attended
- Profile event
- Registration date
- Profile event
- Total time watched
- Profile event
- Poll response count
- Profile event
- Q&A chat count
- Profile event
- Chat message count
- Profile event
Available for
- Webinars
Lead source and attribution →Profile properties or events
Understand traffic origin and attribution from UTM tags and referrer data.
- UTM Campaign
- Profile property and event
- UTM Source
- Profile property and event
- UTM Medium
- Profile property and event
- Referrer
- Profile property and event
Available for
- Webinars
Capture and connect your audience
Whether someone fills out a Wistia Form, registers for a webinar, or is already known to Klaviyo, Wistia connects their video engagement to the right contact—so you can turn every view into a signal for smarter follow-up.
| Workflow | Available for | Contact sync to Klaviyo | Tracks contact engagement? |
|---|---|---|---|
| Wistia form for video | Video | → | Yes |
| Wistia form for webinar registration | Webinars | → | Yes |
| Wistia form for Channel subscribe | Channels | → | Yes |
| Klaviyo tracking script | Video | → | Yes (updates existing contacts) |
| Imported contact list (e.g. CSV) | Webinars | ← | Yes |