A Wistia Report
2026 State of Video Report
Back for the sixth year running. Supercharge your video strategy with insights from our analysis of over 13 million videos.
A peek at the findings
Video demand is up, but budgets aren’t
Compared to last year, fewer teams plan to increase spend. Almost half are keeping their budgets flat.
LinkedIn is now B2B’s #1 video channel
8 in 10 teams say LinkedIn is their primary place to share videos. It even beats out YouTube.
AI is changing how we make videos
Over one-third of teams already use AI, most commonly in pre-production.
Shout out to our partners
A big, heartfelt thank you to the folks at HubSpot, Storyblocks, Webflow, The Marketing Meetup, and LinkedIn. Your time, insights, and partnership made this report what it is.