A peek at the findings
Video demand is up, but budgets aren’t
Compared to last year, fewer teams plan to increase spend. Almost half are keeping their budgets flat.
LinkedIn is now B2B’s #1 video channel
8 in 10 teams say LinkedIn is their primary place to share videos. It even beats out YouTube.
AI is changing how we make videos
Over one-third of teams already use AI, most commonly in pre-production.
We analyzed 13 million videos
To uncover how the best brands are handling tighter budgets, shifting distribution habits, and the growing pressure to make every video count.
Why show up live?
You'll get the latest trends and practical advice from us, the As to all your Qs, and insights from Webflow, Storyblocks, HubSpot, and The Marketing Meetup.
What you’ll learn
The juiciest report takeaways, brought to you in a live variety show:
- What’s changing in B2B video
- Which workflows are helping teams do more with less
- What to change next in how you create, share, and measure video