Plans that grow with your video strategy
Save 20%
Free
$0/mo
Create, host, and share videos.
No credit card required
- 25 GB of storage max
- 1 user only
- Basic video analytics
- Wistia branding included
Business
$79/mo billed annually
Brand your videos and track performance.
No credit card required
Everything in Free, plus:
- 250 GB+ storage
- 3+ users
- Remove Wistia branding
- Collections and playlists
- CTAs and forms
- Advanced video analytics
Business + Signals
$329/mo billed annually
Capture leads and prove video ROI.
No credit card required
Everything in Business, plus the Automation Suite:
- Connect Wistia to your marketing platform
- Capture leads and viewer engagement data
- Activate personalized follow-up and lead scoring
- Measure pipeline and revenue impact
Enterprise
Custom
Manage video securely at scale.
Tailored to your team
Everything in Business, plus:
- Signals
- Starting at 1 TB storage
- Custom users
- Team accounts
- SSO
- Video Playback Protection
- Dedicated customer success manager
See full plan comparison
| Feature | Free$0Sign up now | Business$79/moStart free trial | + Signals$329/moStart free trial | EnterpriseCustomTalk to sales |
|---|---|---|---|---|
| Capacity | ||||
| Users | 1 | 3+ | 3+ | Custom |
| Storage | 25 GB | 250 GB+ | 250 GB+ | 1 TB+ |
| Bandwidth | 200 GB | 1 TB | 1 TB | 2 TB |
| Price per additional user | Not included | $25 | $25 | Custom |
| Creation & AI | ||||
| Virtual recording studio | Included | Included | Included | Included |
| Agentic & transcript-based editing | Included | Included | Included | Included |
| AI highlights and social clips | Included | Included | Included | Included |
| Hosting & brand | ||||
| Customizable ad-free player | Included | Included | Included | Included |
| Remove Wistia branding | Not included | Included | Included | Included |
| Collections, channels, playlists | Not included | Included | Included | Included |
| Dubbing & AI audio descriptions | Not included | Add-on | Add-on | Included |
| Analytics & attribution | ||||
| Heatmaps & engagement graphs | Not included | Included | Included | Included |
| A/B testing & CSV export | Not included | Included | Included | Included |
| Automation Suite | ||||
| Marketing automation integrations (HubSpot, Marketo, Pardot) | Not included | Not included | Included | Included |
| Video engagement data on contact records | Not included | Not included | Included | Included |
| Automated lead scoring | Not included | Not included | Included | Included |
| Audience segmentation | Not included | Not included | Included | Included |
| Triggered email nurtures & campaigns | Not included | Not included | Included | Included |
| Sales alerts | Not included | Not included | Included | Included |
| Pipeline & revenue attribution | Not included | Not included | Included | Included |
| Governance & support | ||||
| Private sharing & password protection | Included | Included | Included | Included |
| SSO & playback protection | Not included | Not included | Not included | Included |
| Live chat support | Not included | Included | Included | Included |
| Dedicated customer success manager | Not included | Not included | Not included | Included |
| Capacity | |
|---|---|
| Users | 3+ |
| Storage | 250 GB+ |
| Bandwidth | 1 TB |
| Price per additional user | $25 |
| Creation & AI | |
| Virtual recording studio | Included |
| Agentic & transcript-based editing | Included |
| AI highlights and social clips | Included |
| Hosting & brand | |
| Customizable ad-free player | Included |
| Remove Wistia branding | Included |
| Collections, channels, playlists | Included |
| Dubbing & AI audio descriptions | Add-on |
| Analytics & attribution | |
| Heatmaps & engagement graphs | Included |
| A/B testing & CSV export | Included |
| Automation Suite | |
| Marketing automation integrations (HubSpot, Marketo, Pardot) | Included |
| Video engagement data on contact records | Included |
| Automated lead scoring | Included |
| Audience segmentation | Included |
| Triggered email nurtures & campaigns | Included |
| Sales alerts | Included |
| Pipeline & revenue attribution | Included |
| Governance & support | |
| Private sharing & password protection | Included |
| SSO & playback protection | Not included |
| Live chat support | Included |
| Dedicated customer success manager | Not included |
Trusted by over 440,000 customers
Have questions? We have answers.
Reach out to support to get all the As to your Qs.
Where should I start?
Most teams start on Business; trial it with no credit card. It has everything you need to create with AI, host, manage, and measure video, and expands with à la carte add-ons as you grow.
What is the Automation Suite?
It connects video engagement to your marketing tools, like HubSpot, Adobe Marketo Engage, and Pardot, so you can capture leads, trigger campaigns, and measure pipeline impact based on what people actually watched. It’s an add-on for the Business plan, and it’s included with every webinar plan.
How does storage work?
Everything in your account counts toward storage: recordings, clips, and any videos you create. The Business plan includes 250 GB to start. Prepay for more upfront, or pay for usage beyond what your plan includes.
Can my team collaborate?
Yes. The Business plan includes 3 seats to start, and you can add more at $25 each as needed, so it’s easy to bring in teammates to manage content and follow up on what people watch.
Can I change my plan or add-ons later?
Yes. Upgrades and add-ons can be applied as your needs grow, and they’re managed as subscriptions in Billing Settings. For Enterprise plans, some subscription changes may require contacting a customer success manager.
Can I cancel at any time?
Yes, unless you are on an Enterprise plan or have a signed order form with us. If you cancel, you can cancel at the end of your billing cycle or immediately, but you will not be issued a refund.